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Women Purchasing Rings for
Themselves
The so called “right handed ring” is the
latest trend in diamond jewelry these days.
These rings are being aggressively marketed to the independent
career woman of today. Women wear these rings as a sign of their
freedom, success, and assertiveness.
The marketing strategy for these rings is opposite what you see for
diamond engagement and anniversary rings. Not only is the hand it is
worn on different, so is its meaning. These right handed rings are
designed to match the owner’s personality, and usually feature
multiple smaller stones and open spaces to avoid a resemblance to
traditional engagement rings.
This new trend is more about reversing the obsession with left
handed rings than it is about using the fingers on the right hand.
This ring appeals to both men and women, and fits the new generation
of ring purchasers who have chosen to either postpone or forego
marriage.
The independent career woman has been the main focus of the
marketing of the right handed ring. Whether or not they are married
successful women can still have a beautiful diamond ring on their
finger. It ties in with modern feminist thinking that a women’s
position is not dependant on her relationship with a man. Women who
are tired of old stereotypes and begin placed in boxes like to go
beyond the traditional. While the left handed ring for many stands
for subservience and household chores, the right handed ring stands
for the joyful independent side of life.
These right handed rings are also being marketed to men, to give to
women as a symbol that they value them and respect them as an
independent person. Any man in a loving relationship, whether
married or not, can purchase one of these rings as a sign of care
and respect.
Another popular market for the right handed rings is gay couples
wishing to share their commitment and bond without all the trappings
of the traditional left handed ring.
These rings bolster a woman’s spirit and bring to mind the fact that
they are independent and free, no longer just a part of a man’s
world. They call women to recognize their own value and to treat
themselves well. |
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